Posts Tagged ‘bras’

playtex bras

Playtex Secrets Bras & More

Why are Playtex Secrets bras real solutions for today’s women? Wear one and discover the luxurious comfort coupled with stylish fresh looks for modern women! Save on top-choices like the Playtex 18 Hour Bra and other designs. Simply redeem Playtex bra sale coupons from FabulousSavings.

Save big on Playtex and Bali bras made by hanesbrands company at One Hanes Place

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Do You Need A Bra Makeover?

Over the years several posts have been dedicated to making sure that you have not only a proper fitting bra but enough bras to fit your needs.  Such things as not wearing your bra to often between washing and being fitted if your weight increases or decreases but what if you had the chance for a bra makeover?  You read right – a bra makeover.

I’m sure you’ve never thought about getting a bra makeover, but plenty of women out there are in dire need. 70% of women are wearing the wrong size bra, resulting in an ill fit for the rest of their outfit, back and shoulder pain, as well as bruising and digging. Slipping straps, riding up backs, or not enough support have women everywhere ready to write a Dear John letter to their old bras. Now’s the chance to apply for a Bra Makeover from Playtex!

Playtex has launched www.PlaytexBraMakeover.com, a site where women can go to apply for a bra makeover or nominate a friend. If chosen, the winners will be flown to New York to receive a Bra Makeover with style expert Alison Deyette. Deyette, is a fashion and trend lifestyle expert who has been featured on Bravo’s Millionaire Matchmaker and TLC’s Ten Years Younger, as well as in print publications including Good Housekeeping, The Washington Post, and O Magazine.

The winners selected for a Bra Makeover will also star in their very own webisode wherein a makeover candidate will receive a fitting with Deyette and walk away with the perfect Playtex products. A new webisode will premier on www.PlaytexBraMakover.com every two weeks. The women will also appear on the Playtex Fits Facebook page, as well as on YouTube.

Simply Like Playtex on Facebook and check out Deyette’s tab of fit tips, watch her special video segments, or ask her a general style question. You will also have the chance to enter Playtex’s ‘Fit Fridays’ where one lucky Facbeook fan will win a free bra.

On www.PlaytexBraMakeover.com, users can discover more fit and care tips, watch the webisodes, and link to www.PlaytexFits.com to shop for Playtex products. Real women have real bra problems, Playtex wants you to kiss those bra problems goodbye. Check out www.PlaytexBraMakeover.com.

What better way of making sure that you are wearing the proper bra for your body type than getting involved with a bra makeover project!  Check out the website, sign up for the emails and follow the activities on Facebook and Twitter today!

Playtex Aims To Hook Women With Right Fit:

Playtex is launching a new campaign aiming to get women to find the right bra with the right fit. The effort includes a new Web site that hosts a promotion wherein the company will give 10 women a “bra makeover” with style maven Alison Deyette. Deyette has been on Bravo’s “Millionaire Matchmaker” and TLC’s “Ten Years Younger,” among other shows.

The effort, via Night Agency, includes a series of webisodes on PlaytexBraMakeover.com, with a new one debuting every two weeks and each featuring one of the ten candidates getting a fitting with Deyette and Playtex products.

The company is also doing social media elements on Facebook and YouTube, as well as Playtex “Fit Fridays” promos where one Facebook fan wins a free bra, fit and style tips, and a star turn in video segments featuring Deyette. The campaign, which runs through May 21, offers a chance to be flown to New York for a fitting with Deyette.

Playtex sought out interactive agency Night Agency to create the digital home and social media activations for the Playtex Bra Makeover campaign.

According to Chicago-based Mintel, the women’s undergarment market stood at $13.6 billion in 2009, having increased from $10.3 billion in 2004.

The firm characterizes the market as being driven by a search by consumers for “value-added” products that offer bargains as well as quality.

The bra category leads other segments of the undergarment market. The firm predicts bra sales will rise an additional 25% from 2009 to 2014, to a total of over $10 billion.

Per Mintel, advertising in the women’s undergarment market focuses on print ads and catalogues, although Victoria’s Secret runs commercials during prime time. Younger consumers are more likely to purchase bras more often per the firm, which says they prefer bras in different shapes, colors, or styles. Victoria’s Secret is the most popular brand of bra purchased among women who are 18 to 44 years old.

The firm says brands like Playtex are more popular among older consumers. Mintel says Playtex has the oldest customers, with 31% over 65, versus 11% for Hanes and 5% for Fruit of the Loom.

Fashion